Why is burger king called hungry jacks in australia?

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globetrotter

Hungry Jacks was originally a separate Australian burger company that was bought out by Burger King. They experimented with changing the name from Hungry Jacks to BK, but it didn't go down well with the Oz folk, and so the brand name stayed as Hungry Jacks.

supercavy

There are some Burger King restaurants in australia.

vtsyid

globetrotter is spot on

auzzimama

Because they don't want to seem like they are Americanized but they are so they try calling the same thing a different name but everyone knows what it really is...

pistons56

I noticed that too, I just thought it was some local modification.

Nicky

A BK was opened near where I live in Aust. about 4 yrs ago and lasted about 6mths (if that) before being called Hungry Jacks

Bratfeatures

Actually, there are Burger Kings here too, they're just not as common, but they are owned by the same company.

Ashlee

They have both, sadly enough.

Curious

I have eaten at both!Yummy too,better than McDs!!!

vonsull

hungary jacks are the owners of burger king ..now had bought them out

megga questions

sometime to do with namings writes

MADCATPRODUCTIONS

they don't like the negative connotation associated with the word king.

kara_nari

The last answer is exactly right...
Hahah wish I had gotten to it quicker!
I think that had I been the one to own a small takeaway shop in the middle of nowhere, I would have rather liked the payout from a major franchiser such as Burger King.
Imagine just getting one cent from every sale over Australia... it would supplement your little burger joint earnings rather nicely, would you not agree?

pennywise3228

we have burger kings and hungry jacks in australia, i thought they were both separate fast food outlets.

love2travel

"When Burger King decided to expand their operations into Australia, they found that their business name was already trademarked by a man running a small takeaway food shop. Consequently, the first Australian franchise of the Burger King Corporation, established in Perth in 1971, was aptly titled Hungry Jack's, echoing the name and sentiment of the franchisee, Jack Cowin."

Mintjulip

Its to stop them from gatting their asses sued, as Burger KIng is owned by a completely seperate person, there are copy right laws, which say they arent allowed to have the same name

Douga

I know a town(Gosford NSW)that has both Hungy Jack's and Burger King,they're both better than Mcd's.

jodeci_rulz

there is both burger king aswell as hungry jacks in australia i think diffrent ppl owne them so they have changed the name

Evil G

The first BK/HJ restaurant in Hobart, Tasmania, also had to be called Burger King, as the business name Hungry Jack was already registered and the owner wouldn't sell it. I was recently in Hobart again and noticed that it has now changed to Hungry Jack's, so I presume the local guy finally sold the name to them, probably for a hefty sum of money.

jack j

bicos of legal reasons

danuitti

Oddly enough, the Austalians don't want to offend the British Crown. But Burger Kings are ALL OVER England.

Go figure!

maree

im from australia and hungry jacks was once called burger king over here but they changed the name about 2 years ago not sure why

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