Highly Favoured
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ABOUT STAG BEER
Background:
Stag Lager Beer was first brewed by the National Brewing Company (N.B.C), in conjunction with La Batts of Canada, who held a majority share holding in the company. The beer was launched on Carnival Friday 1973 in a 275ml A-line amber bottle. In the following year, its packaging moved to a 6 inch, 250ml green bottle.
The Stag bottle was produced in glass of a specific green colouration of a consistent wavelength, which helped to maintain its brewery fresh taste for long periods through its protective value from sunlight.
In 1995 Stag moved to an 8 inch, 275ml green bottle, competing at price parity with Carib Lager and other beers. As the brand developed and strengthened over time, its sales have grown and continue to grow.
Stag was positioned as a strong mass-market brand with its own unique identity and slightly bitter taste with a European taste profile.
Throughout the next thirty-four years the brand's positioning was further developed to one that focused on “Maleness” with Extreme Stamina, Tenacity and Greatness.
Positioning:
Stag Lager beer - a beer of consistent quality with a distinct, slightly bitter European profile, conveys strength, individualism and masculinity. Its personality is one that is strong-minded, educated, youthful, passionate and positive, motivating consumers to conquer challenges and live life to the fullest – to become the ultimate male, full of power, strength and control.
Stag is the preferred beer for the youthful and masculine, who are strong-minded, active, outgoing, interested in sports and enjoys socializing – “Living life to its fullest.”
Its reputation for providing consistent quality and distinct superb great taste, sought by young adult males, earns this beer the legend - A Man's Beer .
Stag – A MAN'S BEER.
About Carib Beer
To all in Trinidad & Tobago, Carib is the best reason for beer.
Carib Lager is the authentic, original, unique and defining icon of being young, modern and fashionable in Trinidad and Tobago. Launched on May 16th , 1950, this full bodied, clear and refreshing lager with 5.2% ABV is the flagship brand of Carib Brewery and the preferred brew of Trinidad and Tobago.
Carib Lager is deeply rooted in the way of life of the Caribbean people, the environment, and the distinctive and refreshing culture associated with the region – its Carnivals, music and sporting events. The brand is fashionable and youthful and very today, just like the people it represents, a people with vision for and of the future.
This brand has stood the test of time and has grown from strength to strength both in the Caribbean region and internationally. Carib's vision is to become the most sought after Caribbean beer in the international market place. This will serve as a platform for achieving brand internationalisation
Physical Taste Profile
Carib is a lager of European origin. It is a pale golden straw colour with a rich head formation. It is slightly aromatic, with a neutral balance between malt and hops, sweet and bitter. Medium-bodied mouth-feel leads directly to a semi-dry finish with only a hint of bitterness. No accented hop or malt character. Refreshing drinkability for a parched and thirsty palate. Diacetyl should not be perceived. Carib is brewed using sugar as an adjunct. The "clean label" policy applies i.e., no additives that have to be declared.
Original Gravity 11.6 - 11.9°P
Alcohol by Volume: 5.1-5.4%
Bitterness (BU) 14-16
Colour 5.5 - 7.5 EBC
Calorific value 120kcal/275ml
I don't drink any so can't tell you the difference but I believe they might be made by the same company. Carib is more popular. |
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