
Cycwynner
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There are a number of Rome's in the World, as an example I'll give you 2 in the US:
Rome, Georgia, USA
34Âş15N 85Âş10W, pop (2000e) 35 000. County seat of Floyd Co, NW Georgia, USA; located at the confluence of the Etowah and Oostanaula rivers, which join to form the R Coosa, 88 km/55 mi NW of Atlanta; birthplace of Martha McChesney Berry, Elias Boudinot, John Towers, Stand Watie; railway; cotton market; lumber, textiles, clothing.
Rome N.Y. USA
"The City of Rome has incredible assets that make it a unique and wonderful place to live, work, play and raise a family. State of the art schools, safe streets, strong community neighborhoods, a great labor force, countless outdoor recreational activities, amazing arts and entertainment events, and an abundance of historical treasures can all be found here. Quality of life in Rome is unmatched and offers a magnificent opportunity for continued growth and prosperity. Take a look around and find out why Rome really is the “ Center of It All”.
So if you live in the USA, it pays to write Rome, Italy, if you intend the Italian capital. If you ask a European, he'll obviously say Italy. Ask an Italian he'll think your crazy (like those who replied here).
Don't be discouraged by the nasty replies.
Just ask and you'll get lots of answers, then choose the one that suites you.
In 1986, in a Coast to Coast survey, for an Advertising campaign in the US, over 15% only recognised the names of Rome, Florence and Venice as being Italian, they thought Positano was in New Mexico; Naples was a Pizza and Palermo a mafia boss. After our TV and print campaign (Italy there's more to it) the post test showed an awareness jump of +82%, the AD was rated 3rd out of 113 (New Yorker Sophisticated Traveler) and only 1% did not recognise Positano as being Italian. Most important of all, in 1987 44,3% more US citizens travelled to Italy.
Tell the Italian Tourist Office to do more advertising to avoid such questions and don't take offence for their mistakes.
They will reply they don't have the money (In 1986 it costed over $ 10 Mil., but the pay back/redemption was tenfold), so all it boils down to is bad planning at home. |

bass@vol@wer
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Don't worry, dear friend! It happens sometimes!
For example... I had never heard about viruses for years. Then I discovered them on internet by fate. At first, I thought I had a lack of education and covered my head with ash. But a friend of mine reassured me with a smile. It wasn't my fault, he said, but the Viruses Tourist Office hadn't advertised enough! |